We are seeking an E-Commerce Merchandising Manager to elevate our online shopping experience, drive revenue, conversion and AOV, and ensure our digital storefront reflects the brand’s unique DNA. The ideal candidate is a results-oriented, data-driven, organized, and fashion-forward merchandising expert with a passion for luxury and lingerie.
Key Responsibilities:
Site Merchandising
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Manage the merchandising strategy and execution on fleurdumal.com, ensuring the site
is visually compelling and optimized for revenue and conversion. -
Manage product launches, seasonal updates, and collections to align with sales,
marketing and brand priorities. - Ensure all site assets including video, images, and copy are fully optimized for site performance and speed.
- Continuously refine the product categorization, sorting logic, and filtering options to enhance navigation and discoverability.
- Collaborate with the creative team to ensure product images, videos, descriptions, and styling reflect the brand’s luxury aesthetic.
Merchandising Performance Analytics
- Analyze product and asset performance using Google Analytics, Shopify data, Triple Whale, and merchandising tools to optimize the merchandising and maximize revenue.
- Track sell-through rates, conversion trends, and AOV, adjusting merchandising strategies accordingly.
- Identify bestsellers and underperforming products, making recommendations for markdowns, restocks, or exit strategies.
- Partner with SVP to roll-out advanced personalization strategies on-site based on customer segmentation.
- Analyze site sales and content performance based on customer segment.
- Monitor competitors and industry trends to inform product and promotional strategies.
Product Content Integration
- Partner with marketing and creative teams to ensure product stories align with brand campaigns, influencer collaborations, and editorial content.
- Strategize and execute promotional events, sales, and exclusives, ensuring proper merchandising execution.
- Work with digital marketing teams to align site merchandising with paid ads, email, and social media campaigns.
A/B Testing
- Partner with the SVP of E-Commerce and Tech agency to recommend and implement CRO and A/B testing.
- Analyze lift in core KPIs, including conversion and AOV.
Cross-Functional Collaboration
- Partner with the creative and email/SMS teams to ensure assets are delivered on time and landing pages are merchandised to maximize email and SMS revenue.
- Liaise with the planning teams to ensure stock levels support digital sales initiatives.
- Work with customer service teams to understand pain points and enhance the online experience.
Qualifications & Skills
- 4-6 years of e-commerce merchandising experience in luxury fashion, lingerie, or intimate apparel.
- Highly analytical and data-driven, with the ability to distill data into actionable insights.
- Experience with Shopify Plus.
- Experience with merchandising tools like Search Spring, Algolia, or other online merchandising tool.
- Fluent in GA4, heat mapping tools, and A/B testing.
- Prior experience with Airtable preferable.
- Passion for lingerie, fashion, and the luxury digital experience.
- Ability to balance data-driven decision-making with creative brand storytelling.
- Exceptional attention to detail and ability to thrive in a fast-paced, growing brand environment.
Why Join Fleur du Mal?
- Work with a fast-growing luxury brand at the forefront of digital innovation.
- Collaborate with a creative, dynamic team that values both artistry and analytics.
- Competitive salary, benefits, and growth opportunities in e-commerce and fashion.
- Salary: $90,000 Annually
